B.C. (or BC) - Counting and Numbering Pre-Roman Time

B.C. (or BC) - Counting and Numbering Pre-Roman Time The term BC (or B.C.) is used by most people in the west to refer to pre-Roman dates in the Gregorian Calendar (our current calendar of choice). BC refers to Before Christ, meaning before the putative birth year of the prophet/philosopher Jesus Christ, or at least before the date once thought to be that of Christs birth (the year AD 1). The first surviving use of the BC/AD convention was by the Carthaginian bishop Victor of Tunnuna (died AD 570). Victor was working on a text called Chronicon, a history of the world begun by Christian bishops in the 2nd century AD. BC/AD was also used by the British monk the Venerable Bede, who wrote over a century after Victors death. The BC/AD convention was probably established as early as the first or second century AD, if not widely used until much later. But the decision to mark years AD/BC at all is only the most prevalent convention of our current western calendar in use today, and it was devised only after some tens of thousands of years of mathematical and astronomical investigations. Calendars BC The people who likely devised the earliest calendars are thought to have been motivated by food: the need to track seasonal  growth rates in plants and migrations in animals. These early astronomers marked time by the only way possible: by learning the motions of celestial objects such as the sun, moon, and stars. These earliest calendars were developed all over the world, by hunter-gatherers whose lives depended on knowing when and where the next meal was coming from. Artifacts that may represent this important first step are called tally sticks, bone and stone objects which bear incised marks that may refer to the numbers of days between moons. The most elaborate of such objects is the (somewhat controversial of course) Blanchard Plaque, a 30,000-year old piece of bone from the Upper Paleolithic site of Abri Blanchard, in the Dordogne valley of France; but there are tallies from much older sites that may or may not represent calendrical observations. The domestication of plants and animals brought an additional layer of complexity: people were dependent on knowing when their crops would ripen or when their animals would gestate. Neolithic calendars must include the stone circles and megalithic monuments of Europe and elsewhere, some of which mark the important solar events such as solstices and equinoxes. The earliest possible first written calendar identified to date is the Gezer calendar, inscribed in ancient Hebrew and dated to 950 BC. Shang dynasty oracle bones [ca 1250-1046 BC] may also have had a calendrical notation. Counting and Numbering Hours, Days, Years While we take it for granted today, the crucial human requirement of capturing events and predicting future events based on your observations is a truly mind-blowing problem. It seems quite likely that much of our science, mathematics, and astronomy are a direct outgrowth of our attempts to make a reliable calendar. And as scientists learn more about measuring time, it becomes clear how enormously complex the problem truly is. For example, youd think figuring out how long a day was would be simple enoughbut we now know that the sidereal daythe absolute chunk of the solar yearlasts 23 hours, 56 minutes, and 4.09 seconds, and is gradually lengthening. According to growth rings in mollusks and corals, 500 million years ago there may have been as many as 400 days per solar year. Our astronomical geek ancestors had to figure out how many days there were in a solar year  when the days and years varied in length. And in an attempt to know enough about the future, they did the same for a lunar yearhow often did the moon wax and wane and when does it rise and set. And those kinds of calendars arent migratable: sunrise and sunset occur at different times at different parts of the year and different places in the world, and the moons location in the sky is different for different people. Really, the calendar on your wall is a remarkable feat. How Many Days? Fortunately, we can track the failures and successes of that process through surviving, if patchy historical documentation. The earliest Babylonian calendar reckoned the year to be 360 days longthats why we have 360 degrees in a circle, 60 minutes to an hour, 60 seconds to the minute. By about 2,000 years ago, societies in Egypt, Babylon, China, and Greece had figured out that the year was actually 365 days and a fraction. The problem becamehow do you deal with a fraction of a day? Those fractions built up over time: eventually, the calendar that you were relying on to schedule events and tell you when to plant became off by several days: a disaster. In 46 BC, the Roman ruler Julius Caesar established the Julian calendar, which was built solely on the solar year: it was instituted with 365.25 days and ignored the lunar cycle entirely. A leap day was built in every four years to account for the .25, and that worked pretty well. But today we know our solar year is actually 365 days, 5 hours, 48 minutes and 46 seconds long, which is not (quite) 1/4 of a day. The Julian calendar was off by 11 minutes per year, or a day every 128 years. That doesnt sound too bad, right? But, by 1582, the Julian calendar was off by 12 days and cried out to be corrected. Other Common Calendar Designations A.D.B.P.RCYBPcal BPA.H.B.C.E.C.E. Sources This glossary entry is part of the About.com Guide to Calendar Designations and the Dictionary of Archaeology. Dutka J. 1988. On the Gregorian revision of the Julian calendar. The Mathematical Intelligencer 30(1):56-64. Marshack A, and DErrico F. 1989. On Wishful Thinking and Lunar Calendars. Current Anthropology 30(4):491-500. Peters JD. 2009. Calendar, clock, tower. MIT6 Stone and Papyrus: Storage and Transmission. Cambridge: Massachusetts Institute of Technology. Richards EG. 1999. Mapping Time: The Calendar and its History. Oxford: Oxford University Press. Sivan D. 1998. The Gezer Calendar and Northwest Semitic Linguistics. Israel Exploration Journal 48(1/2):101-105. Taylor T. 2008. Prehistory vs. Archaeology: Terms of Engagement. Journal of World Prehistory 21:1–18.

McDonalds stands for American cultural imperialism Essays

McDonalds stands for American cultural imperialism Essays McDonalds stands for American cultural imperialism Paper McDonalds stands for American cultural imperialism Paper J. , 1989, argues that there are people who refer McDonalds as a mixture of all that is Vulgar in American culture (cited in Ritzer, 1996). Emerald Group Publishing limited (2007) has published that even though McDonalds is trying to create the company image as an ethical company promoting diversity, concern for the planet and encouraging healthy lifestyle choices however the biggest argument against McDonalds is inherent in its global position that anti global activist see as the crux of the problem. However while taking side of cultural imperialism David Rothkopf, 1997 state that, the vanishing of cultural distinctions might be a sign of progress of civilisation and a tangible sign of enhanced communication and understanding. The famous McLibel case was followed closely by different social activist, however Campbell K. et al (2001) found that the McLibel case did not had a measurable negative impact on McDonalds. But still the critics of fast food and McDonalds in particular are diverse such as farmer, leftist, anarchist, nationalist, environmentalists, consumer advocates, health officials, labour unions and defenders of animal rights. The reason for their targeting the fast food restaurant chain of McDonalds is so ubiquitous, for that it threatens the fundamental aspects of national identity i. e. how, where and what people eat (Campbell et al, 2001). Accordingly Storey (1993), recommends that people, as active participant of local culture should be educated for selecting or rejecting new changes in culture, making meaning, attributing values to the developments in the culture etc. On the other side the growing Americanisation of the world is very oblivious and it is expressed through growing popularity of the movies, music videos, television shows, clothing and the Fast food restaurants like McDonalds from the United States (Schlosser, 2002). Higher income, busier lifestyle, the ease of availability storage, and greater variety in food choices have all resulted in repeat patronage to Fast food restaurants like McDonalds (Veeck et al, 2000). At the same time due to the transitional culture a large number of people are nowadays systematically and directly involved in more than one culture and this has certain amount of influence on the type of lifestyle that appeals to people (Hannerz, 1990). The study by Curtis et al (2007), found that presence of female gender, higher income levels, younger adults, the existence of children in the home and the positive opinion concerning the taste of the western food are the determining factors for the choices of type of food people make. According to Jones et al (2002), McDonalds provide consumers value for money-meals and also to some extent it is identified with an active commitment to community values and community activities. Curtis et al, (2007) observes that the increased consumption of western style convenience food in urban centres is likely the result of modernisation of the consumer preferences, where the consumption of imported foods, is viewed as a sign of modern living. He also argues that McDonalds provide a moderate cost solution for families looking for a modern dining experience, the new form of entertainment in china. In a study Watson (1997) found that there has been a change in the target audience of McDonalds. For example twenty years ago McDonalds catered to children of Hong Kongs wealthy elite however these elite have abandoned McDonalds and have moved to up Market to more expensive places. As a result McDonalds have turned to be a mainstay for working class people, who are attracted by its low cost, convenience, and predictability. However McDonalds annual report in 2006 has presented many facts about company which try to provide justification for its global position and also shed some light on the organisations involvement with local communities for their welfare through employment opportunities, Health education, safety trainings, educational scholarships, and environmental practices. It is worth noticing that McDonalds ( its owner) invest more than $1 Billion annually on employee training and development to create a platform for opportunities and growth for its employees (McDonalds Report, 2006). The company is proud to express the fact that 40% of its staff began their career at the restaurant (McDonalds Annual Report, 2005). McDonalds celebrate diversity in terms of employee backgrounds. 20% McDonalds employees are African and approximately 25% of all McDonalds owner/operator are minorities. McDonalds have secured number one position in Business Magazine for Hispanic, 2005 for its efforts to champion diversity in every aspect of the business. The company is also deeply involved and concerned for the communities in which it operates. For example Taiwan hygiene programme that teaches hand washing skills to children, New Zealand seat belt safety programme, US sue the dinosaur programme, Netherland Ronald sports programme, Russia fire prevention programme, Australia cancer education, McDonalds education Scholarship for children. In the past McDonalds have received more than 60 awards for corporate responsibility and environmental leadership that includes place among 50 best employers in 2006 Canada, best employer of the year in Brazil 2005, Latin America one of the best place to work 2005, Environmental leadership award (2001), corporate conservation leadership award, animal welfare award, toy safety award. According to Adams (2006), who is one of executive officer at McDonalds McDonalds make deliberate choices concerning our food quality, available menu, choices, visibility of nutrition information, and educational message on energy balance and claim that these efforts demonstrate their commitment to the consumers health and wellbeing. McDonalds offers efficiency for consumers which means it is a best available way to get from being hungry to being full (Adams, 2006). It also offers the calculability in terms of portion size, cost and time required to get the product. One can predict the quality and service of the product over the time in all locations (Ritzer, 1996). As a way to avoid the fear of American imperialism, McDonalds tries to purchase as much food as possible from the countries where it operates (Schlosser, 2002). Silverstone (1995) in his paper has cited the criticism made by Lyon, Taylor, and Smith, about George Ritzers belief that the impact of McDonalds on society is essentially bad and they see such a perspective as a biased. They argue that McDonalds is serving a useful role on the high street and it can be seen as slick satisfaction of consumers needs. Silverstone, (1995) has also referred to the McDonalds reaction to the charge of providing unhealthy food that their product form part of an overall balanced diet (McDonalds Food: The Fact, 1994). It should not be ignored that McDonalds places the nutrition information in easy to read graphic format on the packaging for the consumers to understand their dietary requirements (McDonalds Annual Report, 2006). Since the underlying values of the target audience have changed, McDonalds could not solely rely on convenience and product consistency as a unique selling point (Schroder et al, 2005). Watson, 1997 too agrees that in post modern upbringing the boundaries of the status, style, and taste dissolve almost as fast as they are formed. What is in today is out tomorrow as a result McDonalds is giving strong corporate emphasis on consumer health, quality and socially responsible initiatives must be taken (Schroder et al, 2005). According to study carried out by Emerald Group Publishing limited (2007), McDonalds have made significant changes in its product line to reflect todays healthy eating concerns and the more sophisticated taste of twenty first century consumers. In conclusion, due to its phenomenal growth, McDonalds does represent American cultural imperialism. The domination of American culture in the rest of the world has helped McDonalds Corporation in its tremendous growth and consequently McDonalds has strengthened the power of American culture in the world. It shows that the relationship between American cultural domination and the growth of McDonalds is positive. However from the companys point of view, McDonalds offers the world the service that satisfies the consumers needs with due consideration to ethical issues. And for consumers it is an affordable and convenient way of experiencing the modern living. However anti-globalisation activists resist McDonalds for the adverse effects it has on native cultures and argue that the culture represented by McDonalds is inappropriate for the common masses. After considering different perspectives it can be concluded that McDonalds does represent American cultural imperialism but it can not essentially be seen as bad or good for the nations of the world. However, consideration should be given to the importance of native culture, the role it plays in peoples life and the effect of American culture on developing countries where such American influence is not suitable.

Semco Company Essay Example | Topics and Well Written Essays - 5000 words

Semco Company - Essay Example What would be the likely consequences of the changes in the short and medium term? It may help your answer if you consider key differences between your chosen case and Semco. One of the most important characteristics of the firm’s human resources management is the freedom related with the participation of employees in the organizational projects. Employees can choose the type of work that suits better to their needs and their time – referring to the time available on a daily basis for work, an issue particularly important for women with children. Furthermore, the firm’s top management is not accurately informed on the personal details of employees – a fact that could be criticized negatively by theorists and practitioners in the HR management sector. In accordance with the comments of the firm’s owner, R. Semler, ‘we could decide to find out which is which and who is who, but for two good reasons we never bother; first, the employment and contractual relationships are so complex that describing them all would take too much time and trouble; second, we think it’s all useless information’ (case study, p.64). The structure of the firm’s HR management can be compared to the open-source software – everyone can enter the firm and participate in its profits – the performance of each employee is depended on his/ her own ambitions and targets. Rather than trying to monitor employees in all their activities within the organization managers in Semco try to communicate with them quite often and give them the chance to participate actively in the firm’s key strategic decisions. The structure of the firm’s HR framework is not similar with others in the market. In fact, people with limited time or those that were working for the firm in the past have equal chances to participate in the development of the firm’s projects. The firm supports the development of industrial democracy giving the chance to